How to Build A Website

Increasing your website conversion rate is extremely important and needs to be the first point on your website check list.

Website Visitors will retire easily and leave your website if they cannot find what they are looking for, and more often than not they will retire and go to a competitor, and if your competitor does a better job than you do, you may loose that customer for life. Many websites are loosing a lot of money through poor on site usability and failing to convert their website visitors and customers, a lot of simple errors are being made.

Pay Per Click PPC (What is Pay Per Click?) is now more competitive than ever, and its not just a simple case of increasing your bids, as this is not a safe bet, you really need to drill down and discover why your website is not working, why your bounce rate is so high (a high bounce rate means that a lot of your website visitors are leaving your website immediately).

Coming up next: An introduction to a powerful tool that allows you to test changes to your website so you can see what is working and what isn’t. Don’t miss out on this next post, subscribe to our instant RSS and email updates on the right hand side.

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser’s keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

Source: http://en.wikipedia.org/wiki/Pay_per_click

Website Visitor Conversion is the art of increasing the conversion rate (What is a Conversion Rate?) of your website by enhancing your websites usability and giving the visitor what they want and ensuring that its easy for them to carry out the tasks they want to complete, designing or re designing your website to suit your customers needs can increase your website visitor conversion dramatically.

A few quick tips

Using CSS

Ensure you website is written in CSS (Cascading Style Sheets - What is CSS?). This avoids using duplicate code, using CSS will allow your website to re use all of the design and style attributes defined in the CSS sheets and access them globally, hence reducing page size and then download time. Website visitors will therefore gain access to your website content a lot quicker and be satisfied. 

Improve Website Usability

As previously mentioned, allowing website visitors to find what want quickly and easily without having to navigation half of your website will definitely increase conversions. This could mean making your main features stand out more by using bold text, larger fonts or large buttons, all of this will improve your website usability. 

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A Conversion Rate, is the percentage of website visitors that end up accomplishing a given goal during their visit to a website or the period of time in question.

Goals will be set by marketing managers, webmasters or anyone!, typical goals include; download of a brochure, newsletter sign-ups, purchasing a product, watching a video, downloading a special offer coupon. Goals could be anything that  you wish to track and should be tracking.

Why Do You Need To Increase Your Conversion Rate?

Cascading Style Sheets (CSS) is a stylesheet language used to describe the presentation of a document written in a markup language. Its most common application is to style web pages written in HTML and XHTML, but the language can be applied to any kind of XML document, including SVG and XUL.

CSS can be used locally by the readers of web pages to define colors, fonts, layout, and other aspects of document presentation. It is designed primarily to enable the separation of document content (written in HTML or a similar markup language) from document presentation (written in CSS). This separation can improve content accessibility, provide more flexibility and control in the specification of presentation characteristics, and reduce complexity and repetition in the structural content (such as by allowing for tableless web design).

CSS can also allow the same markup page to be presented in different styles for different rendering methods, such as on-screen, in print, by voice (when read out by a speech-based browser or screen reader) and on Braille-based, tactile devices.

CSS specifies a priority scheme to determine which style rules apply if more than one rule matches against a particular element. In this so-called cascade, priorities or weights are calculated and assigned to rules, so that the results are predictable.

Source: http://en.wikipedia.org/wiki/Cascading_Style_Sheets