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Another update for Acme Self storage, now optimising for local areas around the staffordshire area, many of the core page has been successfully crawled and ranked, now waiting for local pages to be found and indexed.

Homepage as is more important is being optimised for the biggest catchment area - self storage staffordshire.

More udpdates to follow shortly.

Our latest SEO Campaign is for a domestic and business self storage company based in Stafford, West Midlands, their website is http://www.acmeselfstore.co.uk. The SEO campaign aims to raise their online presence for local search.

One of their key target audience is small businesses located in the West Midlands area.

We will be making regular posts with updates on progress.

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Multiple Domain And Cheap Affordable Web Hosting

With BlueHost hosting you can host unlimited domain names, your main website it’self and unlimited domain names with just one hosting account. Other websites expect you to open up one hosting account per domain name and when they offer unlimited disc space and band width you never really get chance to utilise all of this space unless you use your server as a mass storage unit. BlueHost have clearly demonstrated great customer care here by offering multiple domain hosting. if you do purchase multiple domains they are incredibly easy to successfully set up in your BlueHost control panel, you have complete control. Furthermore the add-on domains are free, you will not incur any maintenance set up fee at all. Other hosting providers who do offer multiple domain hosting do charge a set fee for each domain you add so do watch out for this but there is no need to with BlueHost.

BlueHost Features and Functionality

cPanel Control Panel

Again as with LunarPages BlueHost use cPanel. This, again as previously stated is a must have tool to have in your hosting account. cPanel boasts a great selection of features and these are extremely user friendly intuitive and very responsive. As a final reminder on this when you are searching for a hosting provider insure this is present. Have a play around with cPanel using this demo – icons may not load but you can still look at the interface and features. cPanel truly is a great hub and a must have for all web masters from novices to experts filled with an excellent user friendly interface which is very intuitive and easy to learn.

Fantastico Library

Again another must have for web masters. Avoid reinventing the wheel and make full use of these easy to install scripts. Fantastico offers a whole range of scripts including blogs, content management systems, customer relationship systems, discussion boards, e-commerce solutions (online shop), image galleries, mailing lists, site builders, Wiki’s and allot more.

100 MySQL Databases

This works fantastically (no pun intended) with Fantastico. You may be unfamiliar with MySQL but when you begin to explore the Fantastico library and the type of functionality, this is when you will most certainly utilise these MySQL databases, this is because many of the Fantastico scripts require a MySQL database, you can now see how these can be used up.

Free Domain Name

With BlueHost you are entitled to a free domain name for as long as your web hosting account exists and you sign up as a user for 1+ year. if you do not choose this option your domain name will cost $10. if you already own a domain name you do have the option to transfer your domain name over to BlueHost. if you do have an existing domain name and sign up for 1+ year’s web hosting you can still take advantage of the free domain name hence taking advantage of a. multiple domain web hosting and b. Utilising the unlimited disc space and band width.

Free Whois Service

Please see the above ‘PRiVACY’ for background on this. Every domain name you register, as part of this process you have to submit some contact information. However as stated above in ‘PRiVACY’ this can be abused by spammers and it can have an adverse affect. BlueHost enables you to use them as the ‘trust’; you have full control over all of this information.

PHP 4 and 5 Ready

i myself have allot of hands on experience, frustrations and opinions on this subject. PHP 5 is obviously an upgrade from PHP 4 and both versions cannot simultaneously exist in the same server. Many web hosting providers tend to stick with using PHP 4 as they are primarily concerned that the upgrade may upset customers as it may affect some web sites built in PHP 4.

BlueHost provide both PHP 4 and PHP 5 servers offering you the flexibility to make your choice of which version you use. Many developers find that they need to upgrade to PHP 5 when their web site demands more advanced features and functionality. BlueHost great offering gives web developers the opportunity to update existing scripts and successfully host them with their advanced scripts on a PHP 5 server. To do this takes a simple email request to the BlueHost technical team.

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Search Engine Optimisation Tutorial - SEO Local Search

Welcome to Part 2/3 of the Search Engine Optimisation Tutorial - SEO Local Search. Part 1 detailed the research you need to undertake to be able to optimise your website for local search e.g. for the phrase “car valeting west midlands”.

Below i will show you how to use the research carried out in part 1 and implement this into your website to ensure your website is optimised for local search.

1a Firstly sign up to Google Analytics
- Click the link to find out How to sign up and install Google Analytics?

1b Sign up to Google Webmaster Tools
- Click the link to find out How to sign up to and configure Google Webmaster Tools?

1c Finally sign up to Live Search Webmaster Center.

These steps will ensure you can track all your visitor movements whilst on your site (Google Analytics) and will also aid you in the process of managing your website from the back end (Google Webmaster Tools)

2. As soon as Google Analytics has been successfully installed its probably best to let it run for a few weeks to allow the search engines to index your website and find you’re website content. Checking this on a daily basis will become frustrating, so do wait a few weeks and you will begin to get some real data to analyse effectively.

3. Evaluate the design of your website. If you do look in your Google Analytics account and you have a high bounce rate (bounce rate is the percentage of visitors that exit your site immediately), then you need to re-visit your web site design and layout, there is no point optimising a website to attract visitors if they are just going to leave straight away (you only have a few seconds to persuade your visitor to stay - so use those seconds well). If you are weak at design try and look up similar website in the same industry as you, for example a corporate website will have a different feel to a celebrity blog - you need to determine what you target audience expect to see.

4. Check cross browser compatibility. Check your website appears the way it should using Mozilla Firefox 2.x, Internet Explorer 6 and 7 and finally Safari 3.x. Furthermore ensure you check your website on both MAC and PC, again there’s no point spending a lot of time on design if your website doesn’t render properly in all browsers.

5. Visit your HTML code and optimise all of your content as per your research in part 1.
You must ensure that all of the keywords / key phrases you have identified as being important to include in your website are in the correct places in your HTML code.
You must ensure they are present in : -

• Page title
• H1 tag on each page
• H2 tag on each page
• Keywords in body content, preferably once at the beginning, a few times in the middle and then again at the end
• Optimise your URL architecture and website folder structure. e.g. its good practice to use www.fashionwebsite.com/shirts/long-sleeve-shirt.html instead of www.fashionwebsite.com/allclothes/?type=shirts=… and so on.
• Ensure all of your content is at the most 3 clicks away. This can be achieved using a sub menu e.g. Mens Clothes > Shirts > Long Sleeve Shirts - try not to make anymore categories (or clicks) than this.
• Alt image attributes, when you use an image on your page you have the opportunity to give that image an alternative name e.g (alt=”long-sleeve-blue-shirt”), ensure your images include your keyword but only if applicable, its bad practice to name your logo “long-sleeve-blue-shirt” this is known as word stuffing.
• If you do not wish search engines to index certain pages e.g. “legal” or “terms and conditions” pages (there is no reason why you would want search engines to display these pages to your visitors - if your website visitors need to view these page they still can by using the link on your website) just add a simple line of code : - rel=”nofollow”, so a link to your page to terms and conditions for example would look like : - <a href=”http://www.fashionwebsite.com/terms-and-conditions.html” rel=”nofollow”>Terms and Conditions</a> thus ensuring this page will not be indexed by search engines and will mtherefore pass more link juice to other more important pages like “long sleeve shirt” - these are your money pages and should have the most exposure.

6. Decide if you need a meta description - If a meta description has not been used the search engines do a great job of scanning the on page content and displaying appropriate text in the search engine results page for your page description. Meta descriptions are extremely important, you could look at this as your text ad for your website, as this is what people see when searching the Internet, your meta description should persuade the search to click through to your website, it needs to be enticing but factual, furthermore be sure to include your keyword / key phrases - but do not word stuff.

7. This is especially true for SEO local search. At the bottom of every page be sure to include your company / personal address and phone number, search engines are great at picking up phone numbers, postal / zip codes and addresses, this is then relayed back to the search engine local business center, hence ensuring your website appears higher in local search.

8. Before i mentioned using rel=”nofollow”however if you forget to markup a link correctly the search engine still may find a way to index certain pages that you did not want them to. An effective way around this is to add a robot.txt file - Lean How To Make and Upload a robots/txt file . This file allows you to specify what pages you do no want the search engine to index, furthermore including a robot.txt file make tracking search engine easier because they always download this file before navigating your website.

There you have it, carrying out the research in part 1 allows you to implement the correct keyphrases in the right place, ensure you don’t miss out on part SEO For Local Search - Off Site Factors by subscribing to the RSS or email updates.

Do you anymore SEO Local Search tips, if so list them below : -

Technorati Tags: SEO Local Search, SEO, Search Engine Optimisation