Jan 1

Website Visitor Conversion is the art of increasing the conversion of your website by improving your websites usability and giving the visitor what they want and ensuring that its easy for them to carry out the tasks they want to complete, designing or re designing your website to suit your customers needs can increase your website visitor conversion dramatically. Right enough of the background, lets get right into it, here are a selection of tools to increase website visitor conversion.

1. Multivariate / “Taguchi method” Testing

Most people have probably heard of Google Website Optimiser, however there are a whole selection of other tools out there to improve website visitor conversion by applying different different layouts of pages etc, below are a list of some of these alternative tools, i would suggest using all of the tools and seeing how you get on.

1. Omniture Test&Target 2. Maxymiser 3. Split Test Accelerator 4. KaizenTrack 5. SiteSpect

Your really need to try these tools out for yourself, so go ahead and sign up, you usually find a lot of these offer the service as free, so why not, convert your visitor right now!

2. Usability Tests

We recently carried out a fairly large scale usability test for a marketing agency in Birmingham UK, they wanted to increase website visitor conversion. And as a result a lot of errors and bugs (mainly with website usability and navigation) we brought to the surface. We strongly recommend grabbing only a few people (more if possible) who are completely unfamiliar with your website and asking them to carry out a certain number of tasks, these tasks could be anything from booking a holiday in Spain for 2 weeks in a four star hotel to something that is purely informational like finding out the what there is to do at the weekend in Manchester on a limited budget.

3. Visitor Movies

This service i am about to mention taught our team an awful lot about visitor behaviour. Click Tale is a great free service that allows you to watch movies of visitors navigating through your site, you can see them trying to click things that aren’t click able and see how long they spend on each page, how far they scroll down, pretty much everything, its like looking over all of your visitors shoulder while they surf your website, its great so make sure you take a look at Click Tales Visitor Movie Service

4. Personalised Messages

A nice and clever little way that you can find out what your customers say about your products is on your refer a friend function add an area where visitors can add a comment (privacy policy permitting), this is a great way of gathering consumer feedback at its most accurate, furthermore you can use this data to feed it straight back into your Search Engine Optimisation as you will have access to the terms they use to describe your products.

5. Surveying Your Customers

Why not ask your customers all those questions you want answered? - What they would like to see more of on your website? What they dislike? Your customers know the answers to all of these questions and using Survery Monkey its extremely easy to create and distributed online surveys, so use Survey Monkey to create, distribute, analyse and re design.