Jan 2

Increasing your website conversion rate is extremely important and needs to be the first point on your website check list.

Website Visitors will retire easily and leave your website if they cannot find what they are looking for, and more often than not they will retire and go to a competitor, and if your competitor does a better job than you do, you may loose that customer for life. Many websites are loosing a lot of money through poor on site usability and failing to convert their website visitors and customers, a lot of simple errors are being made.

Pay Per Click PPC (What is Pay Per Click?) is now more competitive than ever, and its not just a simple case of increasing your bids, as this is not a safe bet, you really need to drill down and discover why your website is not working, why your bounce rate is so high (a high bounce rate means that a lot of your website visitors are leaving your website immediately).

Coming up next: An introduction to a powerful tool that allows you to test changes to your website so you can see what is working and what isn’t. Don’t miss out on this next post, subscribe to our instant RSS and email updates on the right hand side.

Jan 2

Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser’s keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

Source: http://en.wikipedia.org/wiki/Pay_per_click