Using Testimonials For Website Visitor Conversion

Using Customer Testimonials on your Website is a great way to convert your Website Visitors (What is Website Visitor Conversion?). However the way you display your testimnials = even better conversion rates.

You should use testimonials on product pages and your homepage to give your website visitors that feeling of security ensuring they build trust with your brand and products.

Website testimonials should include: -

Include the customers real name

Company and

Location (city/state)

Furthermore a proven way to increase conversion is to use a real life photo of the customers - this gives the visitor the feeling that the customer actually exists and the testimonials hasn’t just been made up.

Another great tips for you is to use the customers position within their organisation, reading a testimonial from a CEO or Managing Director means a lot more that coming from an assistant (no offence).

Articulate - E-Learning Software do a great job of this: -

: Articulates Glowing Testimonials Example

The only criticism here is the lack of location, but the rest looks good - and get your customers to smile when taking their photo!! - you want them to be happy about your products after all.

Testomonials play such an integral part in creating a website so try it out and let us know how you get on, we have seen organisations increase conversion by a significant amount just by using some real life testimonials, and remember they don’t have to be long, just punchy and straight to the point which portrays your company in a good light,.

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1 Way To Beat Your Online Competitors - How To Create & Market A Website Says:
January 8th, 2009 at 12:18 pm
[...] Once you have discovered who is linking to your competitors, find out exactly how this occured. Perhaps some evolved from a blog talking about news articles or some of the links may have came from a product or service testimonial (Using Testimonials For Website Visitor Conversion). [...]